Management Information Systems – Section 6

1. The marketing authority contributing the most to a definition of a structure for the marketing information system is

A. Philip Vegas
B. F.A. Fisher
C. Philip Kotler
D. Roger McSack
E. None of the above

Correct Answer: C. Philip Kotler

2. The first two steps in the ____ process are to establish goals or standards and then measure actual performance.

A. expert
B. centers
C. control
D. MIS
E. None of the above

Correct Answer: C. control

3. Which of the following is tactical decision?

A. capital-source decision
B. product decision
C. plant-location decision
D. budget allocation
E. None of the above

Correct Answer: D. budget allocation

4. Purchased items are distinguished from manufactured items by

A. stock location code
B. product type code
C. item number
D. drawing number
E. None of the above

Correct Answer: C. item number

5. Environmental information is especially important to

A. top-level managers
B. middle-level managers
C. low-level managers
D. All of the above
E. None of the above

Correct Answer: A. top-level managers

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