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26. The channel of distribution is included in the
A. product ingredient of the marketing mix
B. promotion ingredient of the marketing mix
C. place ingredient of the marketing mix
D. price ingredient of the marketing mix
E. None of the above
27. The three dimensions of system integrity do not include
A. accuracy
B. completeness
C. security
D. appropriateness
E. None of the above
28. The computer generation that triggered the explosion of interest in information processing was the
A. first generation of computers
B. second generation of computers
C. third generation of computers
D. fourth generation of computers
E. None of the above
29. A characteristic of an MIS is:
A. user-oriented information
B. restrictions on the system’s size to inhibit future growth
C. priority for data handling over the output of decision-oriented information
D. All of the above
E. None of the above
30. Information about the items ordered (item description, price, warehouse location, etc.) is provided by the
A. order entry subsystem
B. manufacturing information system
C. marketing information system
D. billing subsystem
E. None of the above
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