36. Marketing research data is gathered by

A. observation
B. In-depth interviews
C. controlled experiment
D. All of the above
E. None of the above

37. Customer data (name and address, shipping instructions, credit terms, etc.) is provided by the:

A. manufacturing information system
B. order entry subsystem
C. billing subsystem
D. marketing information system
E. None of the above

38. Detected money errors are corrected with

A. debit entries
B. credit entries
C. both (a) and (b)
D. neither (a) nor (b)
E. None of the above

39. Data are allowed to be transmitted in only one direction in a:

A. simplex channel
B. dumb channel
C. half-duplex channel
D. full-duplex channel
E. None of the above

40. Many large organizations have information _____ where managers can use fourth-generation languages to retrieve the facts they need from online data bases, and where staff experts are available to provide PC hardware/ software guidance.

A. expert
B. centers
C. control
D. MIS
E. None of the above